Members build their impressions of you from how you make them feel whenever they ‘interact’ with you.
These interactions will impact how they talk about you to friends and colleagues, whether they decide to renew, and how keen they are to engage and get more involved. So to grow and improve loyalty, it’s critical to get this right. These interactions happen at a variety of touchpoints, from talking to employees, whenever they use any of the membership benefits, and when they read or try to respond to any of the communication channels-especially when they complete forms on your website.
In order to really understand what members experience when they interact with you, you have to step into their shoes and see what you do, but from the outside-in. This process of becoming ‘member-centric’, requires a new way of working.
That is how WIC India Dehradun plans on laying down a foundation for all the WIC members to build a community within a community. Exclusively organized for members, WIC India Dehradun in all these years has delivered the following nature of events for its members:
- New Year Bash
- Festive Special Events
- Exclusive Programs